Fractional Marketing for Early-Stage Companies

You do not need a full marketing department yet.
You need one senior person who can build one.

Minimalist workspace with a laptop, a plant, books, and decorative objects illuminated by sunlight in a bright room.

Is this you?

You have a product, early traction, and a small team. Marketing is happening, but it is scattered, founder-led, or not happening at all. You know you need to get serious about it, but you are not ready to hire a full-time Senior Marketing Manager at $120K+ a year.

Harlowe's fractional marketing service is built for exactly this stage.

This is a fit if you are a seed or Series A company, a recently funded startup, or a founder-led business that needs senior marketing execution without the overhead of a full-time hire.

You need strategy AND execution

Not an agency that hands you a deck. Not a consultant who disappears after the kickoff. Someone who builds and runs the programs.

You need someone embedded, not managed

I work directly with founders. No account managers, no layers. You get my full attention on your business.

You need flexibility

Fractional means you get senior marketing leadership at the hours and investment level that makes sense right now, not a full-time salary before you are ready.

What I can help you build

Depending on your stage and priorities, fractional marketing support with Harlowe can include:

  • Integrated marketing strategy and calendar. A clear plan for what you are doing, when, and why, so marketing stops being reactive.

  • Email and lifecycle programs. Welcome flows, nurture sequences, post-purchase touchpoints, and retention campaigns built in Klaviyo, Marketo, or whatever you are using.

  • Campaign execution. Paid social across Meta and Google, content marketing, webinars, and event promotion, run end to end.

  • Brand positioning and messaging. Clarity on who you are, who you are for, and how to talk about what you do.

  • Marketing systems and reporting. Dashboards, performance tracking, and the infrastructure that makes marketing measurable.

Not every engagement covers all of this. We scope based on what will move the needle most for you right now.

How it works

Engagements run on a monthly retainer, scoped before we start. Minimum three months, month-to-month after that. No surprises.

Foundation

$2,500 USD/month

Up to 15 hours

Strategic direction and planning support for founders who need a senior thinking partner and someone to keep marketing moving.

What's included:

  • Monthly marketing calendar and priorities

  • Strategic direction and recommendations

  • Light campaign or content execution

  • Monthly check-in call

Build

$4,500 USD/month

Up to 30 hours

The most common starting point. Full marketing program ownership with hands-on execution across your priority channels.

What's included:

  • Integrated marketing calendar and strategy

  • Campaign execution across email, content, or paid

  • Email automation setup and management

  • Weekly check-in calls

  • Performance reporting

Partner

$7,500 USD/month

Up to 50 hours

Near full-time fractional marketing lead for companies ready to build fast and move with intention.

What's included:

  • Everything in Build

  • Multi-channel campaign management

  • Brand and messaging development

  • Events and webinar programs

  • Deep founder collaboration across all marketing decisions

Not sure which engagement is right for your stage? We will figure it out together on the call.

Book a Fractional Intro Call

Built by someone who has done this from both sides

I am Annabel Okeya, a senior marketer and founder with 10+ years building marketing programs across B2B and e-commerce.

I founded Seventh & Oak, a D2C home fragrance brand, and grew it from zero to 14,000 Instagram followers and 2,000+ orders, running every marketing function myself from paid social and email to SEO, content, and brand. I am currently launching Bonnet Land, an e-commerce brand selling satin bonnets.

I started Harlowe because I kept seeing early-stage companies either burning money on agencies that did not understand their stage, or asking founders to do marketing work they should not have to do themselves.

I know what it feels like to be the only person responsible for making marketing work. That is exactly why I am good at this.

If you are an early-stage company that needs senior marketing support, let's talk. The first call is 30 minutes and completely focused on where you are and what you need.

I work with a small number of fractional clients at a time.

Ready to build something?

Book a Fractional Intro Call