About Harlowe Commerce
Harlowe Commerce was built for product brands that are already selling — but know their retention systems aren’t doing enough of the work. Instead of disconnected emails, one-off campaigns, or guesswork, we focus on designing the foundation that supports repeat revenue long after checkout.
I help growing CPG and DTC brands turn post-purchase chaos into a clear, intentional lifecycle system.
Why retention fails for most brands
Most brands don’t struggle with retention because they don’t care.
They struggle because retention is often treated as an afterthought — layered on top of acquisition instead of built as a system.
Post-purchase experiences are frequently fragmented:
Emails are sent without a clear lifecycle strategy
Touchpoints aren’t aligned to customer intent
Teams rely on campaigns instead of structure
At Harlowe Commerce, I believe retention works best when it’s designed intentionally — from first order to repeat buyer — and handed back to teams in a way they can actually use.
Led by strategy, grounded in execution
Harlowe Commerce is led by Annabel Okeya, a lifecycle and marketing strategist with experience building systems across brand, CRM, and customer experience.
Her work focuses on helping founder-led and lean teams move away from reactive retention tactics and toward clear, implementation-ready lifecycle frameworks that support sustainable growth.
This isn’t about chasing quick wins.
It’s about building a post-purchase foundation that scales with the business.
How we work
We don’t manage your lifecycle for you.
We design the system your team can confidently own.
Strategy before execution — always
Clear lifecycle architecture, not one-off flows
Brand-aligned systems that feel intentional, not automated
Fixed-scope engagements with defined outcomes
Assets your team can actually implement and maintain
Interested in working together?
If you’re a founder-led CPG or DTC brand with consistent revenue — and you’re ready to invest in retention foundations that support repeat growth — the next step is a discovery call.