The Lifecycle Revenue System is designed for product brands that are already selling — but know their post-purchase and retention systems aren’t doing enough to support repeat revenue.

This is not ongoing management.
It’s a strategic foundation your team can actually use and build on.

A focused, 4-week engagement designed to build a clear, intentional lifecycle system for growing CPG brands.

The Lifecycle Revenue System


Many brands invest heavily in acquisition, then rely on scattered emails and ad-hoc lifecycle decisions to try to drive repeat purchases.

That usually results in:

  • Underperforming or disconnected email flows

  • No clear post-purchase journey after checkout

  • Inconsistent brand experience once the sale is complete

  • Revenue left on the table from existing customers

Retention doesn’t fail because brands don’t care.
It fails because it’s never intentionally designed from the start.

Why most retention efforts stall


Lifecycle strategy & flow mapping

A clear, end-to-end view of your customer journey — from first purchase through repeat engagement — with defined priorities and gaps identified.

Post-purchase lifecycle email experience & design system

A cohesive email structure that aligns with your brand, supports retention, and can be consistently reused by your team.

Brand-aligned lifecycle touchpoints

Intentional moments across the post-purchase experience that reinforce trust, reduce friction, and strengthen brand perception after checkout.

Implementation-ready assets your team can use

Clear documentation and assets that your internal team or partners can confidently execute against — without ongoing hand-holding.

What we build together


Week 1
Audit & lifecycle mapping

4-week engagement

Week 2
Strategy & lifecycle flow design

Week 3
Post-purchase lifecycle email experience & design system

Week 4
Implementation-ready assets & handoff


  • CPG / DTC brands selling physical products

  • $500K–$5M in annual revenue

  • Founder-led or lean teams with execution support

  • Brands ready to invest in retention infrastructure, not one-off campaigns

This is for…

  • Pre-revenue brands

  • Dropshippers

  • Brands looking primarily for paid ads or social media support

  • Anyone looking for “quick wins” or short-term fixes

  • Anyone looking for ongoing campaign execution or retainers

This is NOT for…


Investment

$7,000 USD*

*Final scope and investment may vary based on system complexity.

Includes:

  • 4-week, focused engagement

  • Lifecycle strategy + email experience design

  • Implementation-ready assets your team can own

If we decide to move forward, I’ll follow up with a defined scope and timeline aligned to your goals.


FAQs

Do you implement the flows, or is this strategy-only?

1

This engagement focuses on strategy, structure, and design — delivered as implementation-ready assets your team can execute immediately. If additional support is needed beyond handoff, next steps can be discussed separately.


What platform or tools do you work with?

2

The system is platform-agnostic and designed to integrate cleanly with your existing stack. Whether you’re using Klaviyo or another ESP, the deliverables are structured to work within real-world tools — not theoretical frameworks.


When should we expect to see results?

3

This engagement is designed to build the foundation for sustained repeat revenue — not short-term spikes. Brands typically see clearer performance once the system is implemented and running consistently over time.